What? How? and for W ...

This reader provides you with two different models you can use to further develop an idea or concept: the Business Model Canvas and Design Thinking. We may not like to think of it this way, but even in the arts we are dealing with customers: our audience. Who are your customers and what do they need? How does your idea meet the needs of your customers? How can you transform your idea into a viable business? 

Image: ©shutterstock.com