A deliverable is a tangible or intangible product or service produced as a result of a project that is intended to be delivered to a customer/client/audience.
Short-term goals?
What do you want to achieve with your project when you deliver your deliverable?
Short-term goals are measurable immediately after the deliverable has been delivered. They are
quantifiable: relating to, or expressible in terms of quantity: you can count them.
Long-term goals?
What do you want to achieve with your project in the long run?
Long-term goals will be formulated in qualitative terms. Qualitative means relating to, or measured by the quality or characteristics of something, rather than its quantity. Long-term goals are your drivers, they motivate you.
What values do you create?
Your project can create multiple values, for example artistic, economic, social or educational values.
According to the business model canvas, your value proposition stands at the core of your project.
Why test your project with a prototype or pilot?
A prototype or pilot will help you to test whether short-term and long-term goals can be achieved.
Always keep in mind the answers to the questions above. They play a central role in the communication about your project.