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  1. Courses
  2. How to realize your own project
  3. 5. Communicating the essence of your project
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    5. Communicating the essence of your project

    • This reader will discuss how to communicate (about) your project in different ways, for example in a pitch, or through a visual identity. It will also explain the importance of keeping in mind the recipient, objective, channel and medium when shaping your message. Lastly it will provide some tips and tricks for creating content using different media.

      Read pages and check glossary, if needed.


    • Short recapitulation: what do you want to achieve? Page
    • Message, recipient, objective, channels, media Page
    • Messaging Page
    • Channels Page
    • Media Page
    • Portfolio and Online Presence Page
    • Reader 5 Glossary
    • Useful links Page
    • Appendix 3 File
    • Appendix 4 File
    • Appendix 5 File
    • Appendix 6 File
    • Image: ©shutterstock.com

© European Chamber Music Academy

Co-funded by the Creative Europe Programme



Media Owner, Issuer, Owner

mdw – University of Music and Performing Arts Vienna®
Anton-von-Webern-Platz 1, 1030 Vienna, Austria
T +43 1 711 55
Executive bodies: Rector Ulrike Sych, Rectorate
UID number: ATU 37871004





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