What channels can you use to spread your message and reach the recipient?
You can spread your message using offline channels such as newspapers, magazines, billboards, posters on bus stops, etc. These channels are still very valuable, especially for specific events. However, it is becoming more and more clear that the largest potential audience can be found online.
The image above shows us that in January 2022 58.4% of the world’s population is actively using social media. Global social media users have grown by more than 10 percent over the past 12 months: social media are becoming bigger and bigger. DataReportal (https://datareportal.com/) is continuously investigating the world’s use of the internet and social media. On their website you can find very detailed information about the people who use the different social media platforms, and how they use them: what kind of content works best on each of the different platforms. This information is very valuable: as you can see there is a potential audience of 4.62 billion people you could reach through social media!
Below are some statistics from 2021 that give you an idea of the information you can find and how this could be useful to you. For the latest numbers, visit the DataReportal website.
Facebook in 2021:
- Facebook has 2.5 billion users p/m
- 32% of people on Facebook are between 25 – 34 years old
- ‘Facebook’ is the world’s most googled word
- Facebook is the world’s 3rd most visited website
- People spend an average of 11 minutes and 26 seconds on Facebook each time they visit it
- 79% of Facebook users access the platform only by phone
- Video posts work best on Facebook
YouTube in 2021:
- more than 2 billion users p/m (and that doesn’t count people who aren’t logged in)
- YouTube is the world’s 2nd most visited website, after Google
- 33% of the world’s population (over the age of 13) use YouTube
- 45% women - 55% are men
- Only 33% of the most popular videos are in English
- more than 500 hours of content are uploaded to YouTube every minute
Instagram in 2021
- 1 billion active users p/m
- 51% women and 49% men
- The majority are between 25-34 years old
- 55% of instagrammers say they don’t watch TV anymore
- 92% users say they’ve followed a brand, clicked on their website, or made a purchase after seeing a product/service on Instagram
→ This is the place to advertise! - videos work better than photos on Instagram
DataReportal keeps updating statistics for each of the social media platforms on their website: https://datareportal.com/social-media-platforms
When using these social media channels:
- be consistent
- be creative
- be connected
Remember:
- personality and uniqueness are your strong points
- be yourself: take a personal approach
- passion / knowledge / imagination: inspire people
Be kind to your community and your community will be kind to you:
- Like posts
- Share posts
- Repost
- Tag your friends
- Comment with a nice word of encouragement
- Comment with an Emoji: 🙌 👏 😊 👍 🎉 ❤️
- Give your friends a shoutout
- Recommend them to someone asking
- Be nice to one another (support each other)
- Don’t wait to build up an online community, start now!