Entrepreneurship and Innovation in Music
Andreas
Sønning, professor at the Norwegian
Academy of Music, Oslo and producer of cultural performances, talks about how to design an artistic project while developing an entrepreneurial mindset as a musician.
sonning.no
nmh.no
Watch the whole conversation – or choose your chapters in the bookmarks section.
Chapters:
2 topics: 1) How to develop
an artistic project 2) Building a
bridge between artistic projects and society - 3 success criteria: 1)
team
building 2) connections
with cultural authorities and businesses 3) concert
dramaturgy - Concert dramaturgy - The entrepreneurial
mindset: What is the value of my project, it’s contribution to society? - An example: Music as a
tool for sorrow and grieve - the terror attack in Norway - 6 challenges: 1.
High
artistic level 2.
To be
outstanding 3.
Create value
chains 4.
Define
values 5.
Be present
online 6.
Follow
what’s up in society and technology - An example: Creating a
social context – a concert after the Russian invasion in Ukraine - 3 Tools:
Analytic
tools
Process
tools
Institutional
tools - An example: The
European network “European Creative Futures” - Value workshops:
cooperation with public bodies and companies - Value networks: venues
and funders - Supply chains:
organisational and stage support - My message: Build
supplementary competence teams - Create your own
production unit! - An example: Shirabe Festival
and its value base