A crucial part of running a project or running a business is communication. How do you convey your ‘message’ or story? How can you explain in a few words what your project is about? What is your value proposition? What is the essence of your project?
The value proposition stands at the core of what you want to sell or offer, at the core of what you as an artist want to give your audiences, present to programmers and sponsors or share with your followers on social media.
It is vital that your communication at this point is of the highest level. To do this, you need to build up a portfolio with different media that you can apply in different contexts.
These are the main components for communicating your value proposition, the essence of your project:
- Messenger: who is sending the message?
- Message: what is the message?
- Objective: what is the message intended to achieve?
- Recipient: who is the recipient of the message?
What channels can be used to deliver the message?
What media can be used to carry the message?
- visual identity
- photography
- video
- audio
- graphic design
- text
How to carry these media around, display and maintain them?